LIGHTS! CAMERA!

 Glenn McGinn, creative director at Visual Feast Productions, believes the reason food photography is increasing in popularity is partly due to the proliferation of cooking shows as well as people’s desire to share their personal experiences on this popular topic. 

 “It’s really about a talking point: people talk about food a lot more today, they talk about trends and it’s become part of our personal lifestyle,” he says.

GLENN’S TEN TIPS FOR FABULOUS FOOD SHOTS

Start with the end in mind:

What are you trying to achieve and what is the application?

For example, images could be for a recipe book; your staff in the kitchen; a new menu presentation; a product launch; or a magazine. It’s important to know this before you begin.

White Balance

Different light sources give off  different shades of colour (i.e. fluorescent light versus natural light). It’s important to set up the white balance on whatever equipment you’re using otherwise the colours on the plate look wrong.

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